Robin just wrote about an intriguing trailer for a movie called The Nines. It looks like an 'oh no reality is not what you think it is' story, but with a video game twist. To which I say: what took you so long?

At one point you can see a Sims-like interface superimposed over the movie. Is it the ultimate product placement? Oh no wait, forgot about 'Castaway' and 'Transformers'.